Job Description

MARKETING OFFICER, SOCIAL MEDIA KTB GRADE 6

Key Responsibilities:

1. Create and implement a comprehensive social media strategy aligned with the KTB's overall marketing goals.
2. Identify target audiences and develop content strategies tailored to engage and resonate with these audiences.
3. Curate third-party content that aligns with KTB’s overall marketing strategy.
4. Plan and schedule social media posts using scheduling tools to maintain a consistent posting frequency.
5. Optimize posting times to maximize audience reach and engagement.
6. Monitor and respond to comments, messages, and mentions across social media platforms promptly and in line with the brand's tone and guidelines.
7. Foster positive interactions and address customer inquiries, concerns, and feedback.
8. Initiate and participate in conversations with followers and industry influencers to enhance the brand's visibility and credibility.
9. Encourage user-generated content and engage with user-generated posts.
10. Track key performance indicators (KPIs) such as engagement metrics, follower growth, website traffic from social media, etc.
11. Use social media analytics tools to measure the effectiveness of campaigns and strategies.
12. Prepare regular reports detailing performance and insights to guide future strategies.
13. Work closely with other units to align social media efforts with broader marketing goals.
14. Collaborate with design and content teams to ensure consistent brand messaging and visuals.
15. Stay informed about the latest social media trends, algorithm changes, and platform updates.
16. Continuously research and explore new tools and features to enhance the effectiveness of social media strategies

Key Qualifications and Experience

The ideal candidate must possess the following:

1. Bachelor’s Degree in Marketing, Commerce (Marketing Option) or its equivalent  qualification from a recognized institution – OR - Bachelor’s Degree in any of the followings; Tourism Management, Business Administration or its equivalent qualification from a recognized institution with a Postgraduate Diploma in Marketing from a recognized institution
2. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web, Trends)
3. Working knowledge of ad serving tools (e.g., DART, Atlas)
4. Experience in setting up and optimizing Google AdWords campaigns
5. Working knowledge of HTML, CSS, and JavaScript development and constraints
6. Member of a relevant professional body
7. Proficiency in computer applications
8. Fulfilling the requirements of Chapter Six of the Constitution

Application Instructions:

• Click on the “Register Now” button on the top right to create your profile
• Click on “Go to Profile” to create your profile and upload CV and Cover Letter
• Click on the job application button to apply for the job

NB: Ensure that you attach your Curriculum Vitae, Cover Letter and indicate professional membership where applicable