Job Description

ASSISTANT DEPUTY DIRECTOR BUSINESS DEVELOPMENT (TOURISM PRODUCT & PLACE BRANDS), KTB GRADE4

Key Responsibilities:

1. Conceptualize and implement product & place brands according to market requirements on time and within budget
2. Develops & Implements the tourism products plans
3. Timely implementation of the departmental annual work plans
4. Manage the departmental budget & track utilization
5. Regularly monitor the destination offering: maintain an inventory of resources and attractions, tourist facilities & services.
6. Implements the recommendations from market study on current and future products /experiences
7. Engages identified partners in the packaging & promotion of the various product brands and place brands
8. Builds a database of the members of each the product brand
9. Establishes Product clubs and regularly engage the members of each product brand on product innovations as well as packaging and promotion of the various products and place brands.
10. Provides the industry with market intelligence (own and outsourced)
11. Regular reports on the implemented activities
12. Supports and mentors the team for them to produce content on each of the product & place brands
13. Regularly engages with & supports the County governments
14. Develop effective and interactive product development training tools.

Key Qualifications and Experiences

The ideal candidate must possess the following:

1. Eight years (8) years’ relevant experience with three (3) years in a supervisory position and with three (3) years in Business Development
2. Bachelor’s degree in Business Administration, Marketing or a relevant field;-OR-Bachelor’s degree in any field with a Diploma in Business Administration, Marketing
3. Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
4. Member of a recognized professional body
5. Management course lasting not less than four (4) week from a recognized institution
6. Proficiency in computer applications
7. Fulfilling the requirements of Chapter Six of the Constitution

Application Instructions:

• Click on the “Register Now” button on the top right to create your profile
• Click on “Go to Profile” to create your profile and upload CV and Cover Letter
• Click on the job application button to apply for the job

NB: Ensure that you attach your Curriculum Vitae, Cover Letter and indicate professional membership where applicable