Job Description

ASSISTANT DEPUTY DIRECTOR, PARTNERSHIP AND RESOURCE MOBILIZATION, KTB GRADE 4

Key Responsibilities:

1. Implements partnership and resource mobilization activities
2. Implements departmental KPIs and annual targets for each audience (tourists, trade, sector, local community, KTB employees)
3. Generate email campaigns with designers and copywriters for approval.
4. Coordinates with different departments to implement the Kenyan Industry Engagement Programme (training, business intelligence, webinars, etc.).
5. Implements the departmental budget
6. Prepare reports on other destinations best practices (competitors and leading destinations)
7. Manages database for effective market segmentation and targeting
8. Sensitizes consumers on the portfolio of the Services provided by KTB to the sector using the different available channels.
9. Implements the contact plan for each target audience (sources, data structure, etc.)
10. Implement deliverables of the marketing agreements
11. Implement consumer retention activities
12. Compiles periodical reports of emailing campaigns performance and other departmental reports.
13. Attain the target volumes and reach the quality of contacts in the CRM
14. Analyze reports on customer complaints
15. Implements and monitors fundraising strategies, that includes yearly targets to meet the costs of the current and future programmes
16. Develops and implements KTB’s resource mobilization strategy, policies and  programmes
17. Analyzes information and prepares reports and documents on activities related to resource mobilization
18. Initiates and establishes relationships with donors at the National, Regional   and International levels and lead in programmes that will facilitate this
19. Provides technical advice and support on grant proposal development to the      programme team members
20. Develops innovative approaches in resource mobilization both locally and  internationally
21. Prepares reports to donors and relevant agencies
22. Prepares and reviews of agreements with donors and other partners
23. Identifies and maps potential and emerging sources of funding and assessing their current usage and potential for the future
24. Develops proposals for funding
25. Mentors and coaches

Key Qualifications and Experience

The ideal candidate must possess the following:

1. A minimum of at least eight (8) years’ relevant experience with three (3) years in direct marketing, Resource mobilization, Customer Services/Loyalty program management and with three (3) years in a supervisory position
2. Master’s degree in any of the following is an added advantage; Marketing, Tourism Management, Business Administration, Project Management, Statistics & Economic or its equivalent qualification from a recognized institution
3. Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution – OR - Bachelor’s Degree in any of the followings; Tourism Management, Business Administration, Project Management, Statistics & Economic or its equivalent qualification from a recognized institution with a Diploma in Marketing from a recognized institution
4. Member of a relevant professional body
5. Management course lasting not less than four (4) weeks from a recognized institution
6. Proficiency in computer applications
7. Fulfilling the requirements of Chapter Six of the Constitution

Application Instructions:

• Click on the “Register Now” button on the top right to create your profile
• Click on “Go to Profile” to create your profile and upload CV and Cover Letter
• Click on the job application button to apply for the job

NB: Ensure that you attach your Curriculum Vitae, Cover Letter and indicate professional membership where applicable